Facebook campaign

Today I received an e-mail from a US PR company promoting their client's campaign to increase the number of boomers volunteering.


What interested me was the prominence of the Facebook campaign and the comment.

The trend of volunteerism among Baby Boomers is increasing, according to the to the U.S. Bureau of Labor Statistics report (2009), there was a significant increase in volunteering across all age groups, with boomers leading the charge having nine million volunteers being over the age of 65 years old.

In my book the 65+ are only just on cusp of being boomers. In the UK there is a definite split in the propensity to volunteer between the 65+ and the younger older age cohort.

I wonder what the situation is in the US. Anybody know?

I was also amused at the choice of the image. Whatever this anti-ageing prescription this boomer is taking it is working. Dick Stroud