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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Sunday, July 25, 2010

Older consumers are driving the uptake of eBooks and eBook readers

Today's Telegraph has an article about eBooks  that compares the main vendors. Not surprisingly it comes down in favour of the iPad.

There is a quote in the article that 70% of Kindle purchasers are 40+. I thought it was high but not as high as that. The source of the figure seems to be this blog.

Who am I to argue. Dick Stroud

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