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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Sunday, November 21, 2010

Already I hate this photo

We have been through a period that whenever the media talked about the 50-plus it was accompanied by a photo involving them in some activity involving water – walking along the beach, surfing, running through the waves, hand in hand…

Now the stock library photo is something like this one. Frown on brow, gazing at a final payment demand.

We have reached the tippling points. No more “boomers stole our future” many more “do you have a dime for gramps”. I suppose this need to simplify a complex situation in a single argument and photo is what journalism is all about. Dick Stroud

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