Age morphing changes behaviour

Fascinating article in the WSJ about how you can using age-morphing to change behavior. I am going to greatly simply the arguments but essentially if a young person sees a credible picture of themselves, at the age of 70, they are more likely to think about what actions they should be taking now – like saving money. Click here if you have a WSJ subscription.

What the article did not say is how it could work the opposite way around. If I see a picture of me looking how I did aged 20 years old will that change my behaviour? Most likely it would make me cringe. Dick Stroud