tag:blogger.com,1999:blog-5483796.post4573885970873923975..comments2024-02-08T14:19:14.573+00:00Comments on 20plus30 Marketing to older consumers: Ditch your age segmentation – target Generation VUnknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-5483796.post-70919143481447892152007-11-20T17:33:00.000+00:002007-11-20T17:33:00.000+00:00I had the same experience as you this weekend. I ...I had the same experience as you this weekend. <BR/><BR/>I was listening to The Advertising Show - a radio program sponsored by Ad Age. The guest was J. Walker Smith, President of Yankelovich. He has a new book out all about marketing and advertising to Baby Boomers.<BR/><BR/>Every point and every conclusion - and I mean EVERY POINT AND EVERY CONCLUSION- he made during the show was either in my book (published over two years ago) or stated by me when I was a guest on The Advertising Show over two years ago. <BR/><BR/>It was like the transcript of my show was being read by the hosts - with J. Walker Smith playing me.<BR/><BR/>The only difference is that J. Walker Smith said that hopes to target media planners with his book. I was hoping to target advertisers, clients. <BR/><BR/>Of course, all either of us said was simply simple, common sense.Chuck Nyrenhttps://www.blogger.com/profile/13539862537795531614noreply@blogger.com