tag:blogger.com,1999:blog-5483796.post5866189341976980175..comments2024-02-08T14:19:14.573+00:00Comments on 20plus30 Marketing to older consumers: Not the designer’s dilemma more the designer’s challengeUnknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-5483796.post-82326557223895084732010-04-12T23:54:19.758+00:002010-04-12T23:54:19.758+00:00Dick, as usual a very well reasoned critique and c...Dick, as usual a very well reasoned critique and comment. Agree on all fronts. ICT-enabled devices, in particular, offer the capacity to acquire apps on demand in the form and function we desire - they are the answer to the older (actually any age) consumer's demand. What we see with the iPad, iPod, kitchen appliances and even our own, now ubiquitous, desktops is the ability and expectation to make a product 'my' creation. Not just the product of the designer/engineer/market researcher's imagination. Now, if I can only find my reading glasses to fix the defaults on my Blackberry. <br />Joe Coughlin, http//www.disruptivedemographics.com & http//agelab.mit.eduJoseph F. Coughlinhttps://www.blogger.com/profile/13463563197458123284noreply@blogger.com