Monday, November 20, 2017

Huge changes in time spent watching traditional TV. One age group is watching more. Guess who.

This data is from the US but I doubt if Europe is that much different.

I think the charts say it all - don't they?

Here is a clue. Look for the little green arrow pointing up. Looks to me like live TV is rapidly becoming (become) an oldies ghetto.

The second chart goes a long way to explain where the eyes of the other age groups are spending their time. Dick Stroud





Sunday, November 19, 2017

Bet my generation is in worse shape than yours.

You are Millennial and feeling sorry for yourself. There is no shortage of media that will explain to you the gory details of why you are part of the ‘victim generation'.

You are a member of Gen X or a Boomer and feeling sorry for yourself. You to are well provided with reasons why your lot in life is awful.

So what is going on? It makes good headlines to take such a dramatic stance about the lot of zillions of people. Sure, many people in both generations are having a hard time and often for the same reasons. And yes, at some stages one generation is 'doing better' than another, but it would be a good investment to try and remember these words of wisdom - 'trends go on until they stop'.

The one who is the victim today might well be the victor tomorrow. Dick Stroud

Do you know about the F shaped pattern of website screen scanning? No. Well you should.

I like the way that the NN/g newsletter looks back at the old adages of web design to see if they are still relevant. Most often than not they are.

This certainly seems to be the case of the F-Shape pattern of screen scanning.

I get the feeling that a lot of designers have forgotten this 'rule'. If you ignore it you better have a good reason.

I cannot prove it but I would think that older web users are even more likely to adopt this scanning pattern than the young. Dick Stroud