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Monday, June 26, 2017

The Future of Ageing Team came, did stuff and went. Did you notice?



Back in Sept 2015 I wrote a blog post about experiencing yet another Groundhog Day when I discovered that the UK Government is reinventing a library of research that has been done countless times before. And countless times before it has been ignored. So was born the Foresight 'Future of an ageing population' project that (in its own words) was going to:

Analyse the challenges and opportunities of an ageing society. This change will bring both challenges and opportunities for central and local government, with impacts on a wide range of public services. The ‘Future of an ageing population’ project will provide an evidence base to help identify options that will:
 - improve quality of life for older people
 - enable older people to participate more fully in society
 - ensure everyone can access the tools and facilities to help them live a long and healthy life

Well here we are in June 2017 and it has been, done whatever it was going to do, and is finished. It is closed. 

Did any of you notice?

In my final book about the Ageing Business (This I Know) I introduced the idea of the 'Ageing Blob', a group of organisations and people that busy themselves with doing stuff to do with ageing, most, if not all it, having zero impact on the lives of older people or companies.

Maybe I am missing a trick but this project is a perfect case of government 'going through the motions' of being seen to do something about the ageing challenge. We are drowning in knowledge about the issues of ageing, what we need are workable solutions. Unfortunately, most members of the blob are great at report writing and presenting but have zero experience of actually making things happen. Sad. Dick Stroud

Global Trends at the Intersection of Innovation and Aging - well worth reading



I am still a fan of a matrix. Nope, I am not talking about the film, but a way/mechanism/tool for giving order to complicated issues. I liked the one above that appears in the Aging2.0's report about innovation and ageing/aging. It is a nice way of rationalising the zillions of different innovations that are popping up (and unfortunately as rapidly popping down) to do with making money out of the Ageing Business.

As with all reports it has ten trends that you should be aware about. The one that made me smile was: ' Sales channels shift from B2C to B2B2C'. The idea that instead of engaging with the end customer your need to sell via the network who then sells to the customer.

Funnily enough I think exactly the opposite is happening in the UK. Most health/care innovation I see  expect to get to market through the NHS or large care groups. It is hard to think of two sets of organisations with more financial and organisational problems. The 'customers' of these organisations are slowly realising that often they are 'on their own' and had better start taking ownership of their healthcare problems. Satisfying this demand is where I see the future, not trying to persuade monolithic, financially stressed organisations, that you have the solution for their customers. Dick Stroud

Wednesday, June 21, 2017

What's the 'Well Economy' ? Depends if you are male, female, young or old. So says JWT



To be honest I am not sure what to make of this study. Does it wet my appetite enough to spend $3,000 for the full report. Nope.

Seems to me it's saying that gender and age impacts how consumers perceive and deal with 'wellness' (whatever that is). So what's new? Dick Stroud