Some interesting comments from the athletic footwear industry that is conscious of the growing power of the 50+ consumer. The head of the Sporting Goods Manufacturers Association made the comment that that this generation is 'more athletically and fitness-inclined than any 50-plus generation in the history'. He went on to say that this group will become the largest sales demographic in the next few years. Here are a few other quotes from the industry.
Reebok in recent years has heavily promoted its no-frills "Classics" sneakers, which are marketed both to teens and their parents.
New Balance, which draws half of its business from the over 50s, continues to promote its width-sizing shoes as comfortable and functional, but has also added a PF Flyers retro line to capitalize on the growing fashion trend.
Nike continues to primarily focus on the teen segment by signing million-dollar endorsement deals with young sports stars.
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