An article with this title just had to be worth reading. It was, but not for the reason you might think. If there was ever a subject that proved the need for marketing to take account of national characteristics it is the ‘death business’.
In the UK there is no way that a funeral company (an undertaker in UK speak) would contemplate the grand opening of a new location by inviting families to ‘‘come join the fun'' at an open house with music, food, and tours.
"This generation (baby boomers) has changed virtually everything we do in this culture, and they've changed funerals, as well," said David Walkinshaw, a spokesman for the National Funeral Directors Association. I am not sure how I am going to make use of this snippet of information but I am sure I will find a way.
This must be season of Baby Boomer headlines. This one looks a little more interesting!
Big-ticket beds becoming big business for boomers
