I would bet a lot of money that less than 0.1% of marketers will read a single page of these two reports. They must have cost a fortune to produce and whilst they will no doubt be avidly read by those involved in the “age business” (pressure groups, government departments and academics) the corporate sector will continue in blissful ignorance of their contents. You don’t have any excuse since they are just a couple of clicks away from your PC – download and read them.
Aspects of the economics of an ageing population, Produced by the Select Committee on Economic affairs of the House of Lords (November 2003)
The Economic Implications of Aging Societies. Executive Summary of a Report to the World Economic Forum.
Happy reading
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