Having just written the previous posting I noticed this headline in Brand Republic "Seniors spending kids' inheritance on Harleys and skiing". The article talked about 50+ research from Xtreme Information - published in their X-tribes Silvers series. A quote from the article that I totally support "Despite the fact that silver surfers spend more time and more money on the internet than any other demographic, most sites are not effectively targeting older consumers. Jeremy Edwards, editor of X-Tribes Silvers, said Advertisers who continue to neglect the potential of the grey market risk losing out on a highly lucrative audience". Absolutely.
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