I will know that the UK has understood the potential of the 50+ when I see Age Concern or Help the Aged make this sort of announcement “Reebok and Rockport Outlet stores are where you'll find unbeatable savings of up to 65% off suggested retail prices on an incredible selection of Reebok and Rockport footwear, apparel and accessories for men, women and kids. Simply present your AARP membership card at time of purchase to receive your 20% discount.”
The only deals I could find on the Age Concern web site were for funeral services and personal safety alarms. More than any other factor, the products and services that AARP and its Continental counterparts perceives as being important illustrates their attitudes to older person.
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