Monday, April 26, 2004

Get to grips with the 50+

I was reading an article about a houseware’s trade show that made a big thing of the new products that were being targeted at the older consumer.

The company, Oxo International, kept featuring as being at the forefront of this market sector.

It is worth looking at their Web site. The have a zany approach to business but one I suspect is very successful. I think we might be hearing some more about Oxo.

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