Let’s promote some research and keep it secret

The Telegraph Group, Peugeot, Saga and OMD were responsible for a research project called: Understanding Fifties and Over (UFO). A press article about the report can be read on this Web site.

Having gone to the trouble of funding, conducting and promoting the research you would think they might want to make some of it available to the market.

I have searched all of these company’s Web sites and there is not one word of mention of the project. Is it a secret? No, I suspect the answer is that nobody told their Web site content managers about the project.

What at waste.