Met Life’s Mature Market Institute is a great source of research about the 50 Plus.
One of its latest publications is a summary of the Demographic Profile of American Baby Boomers
A few of the findings:
The estimated annual spending power of the baby boomers is more than $2 trillion.
The poverty rate for boomers was 7.3% in 2000, lower than any other segment of the population and a significant decrease from 1993 when 9.6% of boomers were below the poverty line.
The average annual household after-tax income of boomers is $58,275 for those 35-44, $64,080 for those 45-54 and $55,844 for those 55-64. Not a vast difference.
The director of the MetLife Mature Market Institute makes an obvious, but neverless true statement: "Because of their sheer numbers, by the year 2030, the baby boomers will be ages 66-84 and will make up about 20% of the total population. They will have immense spending power with the potential to change how America does business, since the goods and services sought by these older people will be in much higher demand". Dick Stroud www.20plus30.com
No comments:
Post a Comment