On July 28 I wrote about a new Australian radio station (Vega) aimed at boomers (Pin your ears back Sydney and Melbourne).
You would have thought that the boomer population of Sydney were delighted to have their own radio station. No way!
Today an article appears (Irate baby boomer fears Vega means vegetate).
This is a perfect example of the predicament facing marketers. On one hand you want (or should want) to target the old consumer on the other hand when you do it overtly you run the risk of being rejected for ‘stereotyping’. Whoever said marketing was easy! Dick Stroud www.20plus30.com
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