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About Dick Stroud

Dick Stroud is the founder of 20plus30, a consultancy specialising in marketing to older consumers. He is the UK’s leading expert in understanding the implications of physical ageing on the way older people behave and the products they buy.

Marketing to the Ageing Consumer
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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, August 18, 2006

Ballbot - get my breakfast

Ballbot is a narrow, 5-foot-(1.5-meter)-tall robot and is being developed at Carnegie Mellon University by Professor Ralph Hollis. He says that Ballbot represents pioneering work in the emerging field of ''human-centered robotics”.

The hope is that Ballbot might one day help provide care and companionship to the disabled and America's rapidly aging population.

Apparently this field of research is already booming in countries like Japan and Korea, where rapidly aging populations are expected to put overwhelming demands on younger health care workers.

Caring for the aged may not be the most glamorous area of business but it is slowly growing into what will be a massive market. Dick Stroud

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