OK, I admit it. I still get a kick out of being quoted in articles about the 50-plus. Even though 57% of India's population is estimated to be under the age of 25 it is heartening to see that marketers have an interest in the country’s 50-plus market.
In has article, a brave grey world, Ramanujam Sridhar (CEO, Brand-comm) makes extensive use of my articles and books on the subject. I am honour bound to say it is worth reading the article. Dick Stroud
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