Monday, January 29, 2007

‘Cosmetic’ 50-plus products


No I am not talking about cosmetics, as in obscenely expensive lotions and potions, but the products that wrap themselves in a “50-plus” title but are really just the plain old product with a new name.

The Sunday Telegraph (sorry no online version) investigated the way that many UK banks are offering “50-plus” accounts.

On close (well not even close) inspection they are no more than the banks' standard product with a bit of 50-plus spin.

Abbey is the latest bank to offer such an account. The rate of interest it offers is lower than piles of other banks. This is shoddy marketing. Dick Stroud

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