A couple of days ago I posted the new Stannah Stairlift ad which first appeared during Coronation Street – the UK’s most watched TV programme (11-12 million viewers).
I had another look at the ads that accompanied it during the advertising timeslot. They were a very mixed bunch. The New Magazine ad (see below) was one of these ads.
I would like somebody in advertising to explain to me how an ad for a stairlift can appear in an adjacent spot to one for a noisy youthful magazine. Strange stuff this advertising. I reckon the choice of timeslot has more to do with rolling dice than audience analysis. Dick Stroud
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