Which Generation V are you?

Another week another silly name. This time it is Generation V, a mystical group that have been identified in the research labs of Yankelovich Inc.

The Vers are a sub-sector of the Boomer population who rank physical and mental vitality above wealth, professional achievement and social status. That probably means they haven't been able to achieve the later so they rationalise the former as being their life goals (perhaps a tad cynical?).

The dreaded “survey” (this time of 1,001 Americans between the ages of 42 and 60) showed Vers have distinct characteristics with 96% saying they like to stay active and vital and 89% claiming that having good health and personal vitality is most important to them.

The Vers are the first in the line for buying nutritional supplements and seeking out health information and making it part of their wellness regimen.

OK, get the message “V” for vitality.

There is such competition for silly names that somebody has beaten Yankelovich Inc to the name Generation V.

Go to Google and key in "Generation V" and you will find a site talking about Generation Vegan.

Go to Wikipedia and do the same and you will find the thing defined as Generation Virtual.

Look if you are going to use a silly name at least have the decency to make sure somebody hasn’t beaten you to it! Dick Stroud (Generation Idle)