All about improving the customer experience for older consumers
Friday, February 16, 2007
Another good ad from Dove
On the 7th Feb I posted a blog item about the new Dove Pro Age product launch with the TV ad.
This ad is running in parallel, promoting Dove’s existing product line.
Both ads, plus all of Dove’s other marketing activities, are focused around its Campaign for Real Beauty. This is working a treat and creating a pile of press coverage to enhance the visibility of the ads. Very, very smart marketing. Dick Stroud
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