All about improving the customer experience for older consumers
Monday, February 26, 2007
Another ad with a 70-plus
Match.com is targeting single boomers the fastest-growing subscriber age group. The company says that since 2000, the number of boomers is up 350% to 1.7 million – that is 11% of its membership.
A current TV ad for Match.com features a widowed New York woman age 71 whose Match.com logon is DanishBeauty22 and who now has her own blog. Dick Stroud
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