The press release says: “Significant marketing will be invested in the launch of the new brand as GMG re-positions the stations to offer greater appeal to a more mature audience”. I have not idea what that means??
When rebranding it is important to select a name with consistency of meaning. I am not sure that applies to ‘Smooth’. The dictionary definition of smooth comes up with:
level, even, not rough, flat; free from obstacles, unhindered; calm, serene, tranquil; polished, suave; free from lumps, having an even texture; mellow; glib, ingratiatingI wonder which of these words GMG Radio had in mind? Dick Stroud
No comments:
Post a Comment