Some names don’t age very well

Because of the perceived stigma of the “elder” label, the venerable Elderhostel organization has adopted a new name — "Road Scholar" — for programs aimed specifically at baby boomers

The new Road Scholar clients have an average age 63, compared with 73 for the Elderhostel programs. I guess the plan is to slowly fade out Elderhostel.

This snippet of information comes from this interesting article about the changing travel habits of the 50-plus.

What I found interesting was to look at the web sites of Elderhostel and Road Scholar. Notice the differences?

You can see that Elderhostel has suffered from a terrible dose of “Web site creep”. This is the infection that lots of web sites contract and results in them becoming unstructured and messy as more and more content and links get added.

Let’s hope that the younger Road Scholar site has been inoculated from this horrible disease. Dick Stroud