Thursday, February 08, 2007

Yoof rules in the media agencies


What percentage of people in media agencies is 50-plus? Think of a small number and reduce it. The answer is 3.9%. There are only 11.5% of people who have reached their 40th birthday.

These and a load more facts about the demographics of the UK Advertising industry can be found in the 2006 census.

So, as the UK gets older the advertising industry gets younger. Wow. Dick Stroud

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