Data about eons.coms

Having said earlier in the week that there is no data about eons.com it now seems to be gushing out from every newsletter.

This article tells us that:

According to Eons' internal tracking the site has drawn more than 500,000 unique visitors a month and 125,000 registered users.
COM Score Media Metrix puts Eons' monthly traffic at about 250,000, while Nielsen//NetRatings has it considerably higher, at more than 800,000--highlighting how widely traffic estimates can vary for smaller sites.

eons.com’s founder (Jeff Taylor) is upbeat about the future: "We're already ahead of plan and on our way to a couple of million unique visitors by the end of the year". Looking a bit further out the goal is 5 to 10 million users.

This article contains one of those statements that you thought had been consigned to life’s great trash bin: "One of the challenges is that their (50-plus) brand preferences are already solidified and hence marketers want to go after younger consumers whose tastes are still forming”. So thinks David Cohen, executive vice president of digital communications at Universal McCann. How quaint. Dick Stroud