This is an off-subject blog posting about video. At the beginning of 2007 I suddenly became aware that the future moved. I think video-free web sites will soon start to look the same way that animated GIF's appear to us today.
Here are a three examples of companies using video to bring life (and value) to their Web activities.
Lonely Planet has launched a brand new online channel featuring the best travel videos from around the world. This is a vertical YouTube for travel. You can upload and watch videos created by Lonely Planet as well as other travelers. Users can rate each video, share them with friends and create playlists and friend groups. All good Web 2.0 stuff.
Ocado is a rapidly growing home delivery grocery service. Instead of boring old recipes go and look at how to prepare the meal and with a push of the button add all of the ingredients to your shopping basket. Now that is smart marketing.
The dreaded Martha Stewart has just launched her new web site that is dripping with video.
No video no credible web presence - what do you think - is this the message of 2007? Dick Stroud
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