It is so long ago that I heard anything from Focalyst (the joint venture between AARP and The Kantar Group) that I had assumed they had disappeared.
Then this press release appears ranking the level of loyalty that Boomers have for different types of products/services. Click the image for a larger version.
What would have been really useful would be to know how these levels vary with other age groups. My bet is not a lot. Dick Stroud
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