Muller goes age-neutral with its 'lick the lid' campaign

Muller’s new brand campaign (see above) features 100 members of the public, one of every age from a one-year-old to a 100-year-old.
The press release says: “The "lick the lid of life" TV campaign aims to establish the fun and positivity of the Muller brand through the unique personalities of 100 everyday people, known as "lid lickers" because of their love of yoghurt and zest for life”.

I am not sure that it works for me, but then I am not that keen on yogurt. Thanks to Janet Kiddle of Steelmagnolia for telling me about the ad. Dick Stroud