“The Nielsen Company and Age Lessons has uncovered a new market segment known as Pivot Spenders who provide financial support to elderly/retired parents or an adult child 18+ on an ongoing basis”.
How can a company like Nielsen be bothered to issue a press release to state the obvious? To state something that anybody who works in 50-plus marketing has known for years.
“In addition to buying for their live-in family, many Boomers are shopping for multiple households including their aging parents and empty nest children. Boomers are proving to be both the social and financial epicenter of the family unit.”
If Nielsen thinks this discovery is worth a press release it is a sad incitement of their simplistic understanding of the boomer market.
OK, so Nielsen has quantified this assertion: “22% of Boomers contribute to the financial upkeep of a senior parent, while 24% help out an adult child not in college”. Sorry guys but this is something we have known in the UK since 2003.
I am shocked. Dick Stroud
How can a company like Nielsen be bothered to issue a press release to state the obvious? To state something that anybody who works in 50-plus marketing has known for years.
“In addition to buying for their live-in family, many Boomers are shopping for multiple households including their aging parents and empty nest children. Boomers are proving to be both the social and financial epicenter of the family unit.”
If Nielsen thinks this discovery is worth a press release it is a sad incitement of their simplistic understanding of the boomer market.
OK, so Nielsen has quantified this assertion: “22% of Boomers contribute to the financial upkeep of a senior parent, while 24% help out an adult child not in college”. Sorry guys but this is something we have known in the UK since 2003.
I am shocked. Dick Stroud
No comments:
Post a Comment