Books and Boomers a match made in heaven

AARP Publications and Publishers Weekly (the trade magazine of the US book industry) have announced a strategic relationship that will include content sharing, events and sponsorships. This joint effort enables AARP and Publishers Weekly to expand their offerings to the book industry and AARP’s members.
Now here is a factlet for you:

“AARP members are the largest segment of loyal book readers in this country, as well as the largest group of book buyers—of both fiction and nonfiction—purchasing about one in every seven books sold in the U.S.,” said the Director of AARP Publications.

The first fruits of this content sharing initiative is, “Books for Grownups”. I had a quick look through the book titles and they do look interesting. I must suggest this to booksellers in the UK.Dick Stroud