sharethis

Thursday, June 07, 2007

JVC goes viral

Promotional campaigns involving online video are an exciting development that can result in national print and web publicity, viral distribution and access to a new customers.

An example of a recent promotional campaign (contest) resulted from the collaboration between JVC and VMIX. JVC had a custom channel on VMIX for the "Create Our Commercial Contest," that encouraged individuals to submit self-produced ads.

The contest produced over 80 entries and resulted in national print and web publicity for JVC and the winner plus a new marketing campaign for JVC. The winner of the online promotional contest received $2,500 and saw his commercial aired on Spike TV. Dick Stroud

No comments: