Thursday, June 07, 2007

JVC goes viral

Promotional campaigns involving online video are an exciting development that can result in national print and web publicity, viral distribution and access to a new customers.

An example of a recent promotional campaign (contest) resulted from the collaboration between JVC and VMIX. JVC had a custom channel on VMIX for the "Create Our Commercial Contest," that encouraged individuals to submit self-produced ads.

The contest produced over 80 entries and resulted in national print and web publicity for JVC and the winner plus a new marketing campaign for JVC. The winner of the online promotional contest received $2,500 and saw his commercial aired on Spike TV. Dick Stroud

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