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Sunday, July 29, 2007

Flying Brands swoops on over 50s for future growth

Flying Brands is a UK company valued at $130 Million. It’s declared focus is the 50-plus.

I am not sure what it tells us about this age group (or the part of age group this company focuses upon) but these are its brands:
Flying Flowers - postal flower service.
Cards For All Occasions - continuity greeting cards business.
Gardening Direct - top quality bedding plants.
Garden Bird Supplies - wild bird and garden animal feed.
Sarah Raven's Kitchen and Garden - unusual plants, gardening hardware and kitchen accessories.
Listen2 Audiobooks - nostalgic music and classic DVDs.
Benham - First day cover stamps, coins and other collectables.
Flowers, greeting cards, plants, pots and pans, stamps and audio books.

It looks to me that it is mining a rich vein of the 50-plus who are happy using the Web to shop. Dick Stroud

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