RIAS is a very successful UK insurer that focuses on the 50-plus. Odeon is one of the UK’s largest chains of cinemas that has launched a: Senior Screen season.
So it is not surprising that RIAS has decided to sponsor the season and to use it as a platform for its newly created ads.
At long last the cinema industry is waking up to the potential spending power of older audiences. See my blog post of last week. Dick Stroud
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