Sunday, July 08, 2007

Shopping at a Lifestyle Center

A reaction against the mega-malls and a return to calmer, smaller times seems to be the logic behind the ‘Lifestyle’ shopping centers that are appearing in the US.
AARP has an article about it in this month’s e-newsletter.

A company with the splendid name of Poag & McEwen operates six such centers across the US and reckons that 43% of its shoppers are over the age 45 years old.

Here are the microsites for a couple of the company’s developments The Promenade and The Avenue.

Apparently 10-12 such centres are built each year in the US. I am not sure how well this model would translate to Europe. We will see. Dick Stroud

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