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Tuesday, August 28, 2007

Ageing in place is set to be big business

This is a good definition of aging-in-place: “Living in one’s home safely, independently and comfortably, regardless of age, income or ability level”.

About 80% of all Americans (55 years or older) own their own homes. As this age group gets older a lot (estimated to be 80%+) want to stay-put and “age in place”. If this is true then there will be significant business in providing the services to enable this to happen.

To add some credibility to offering services in this area you can now become a Certified Aging-in-Place Specialist (CAPS). This new qualification results from work done by the Remodelors Council -- in conjunction with the NAHB Research Center, 50+ Housing Council and AARP.

If you want to see what this looks like from the consumer’s perspective you can download a brochure. Dick Stroud

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