Monday, August 20, 2007

Boomer news site with a sprinkling of user contributed content

The founding editor of the financial news portal MarketWatch (Tom Murphy) has launched a second news venture, targeting Boomers. Called it is a news site with blogs and contributed articles.

Mr Murphy is quoted as saying: “People over 40 don’t really care at all about the Paris and Lindsay stories; we care much more about other things, like the war situation, education and health care issues.” I suspect that might be a bit of generalisation!

The article says that is goal is to: “create an online network that links timely national and international stories with issues that connect to the baby boomer bloc, such as ways of dealing with recurring bouts of breast cancer for women older than 40, or investment advice for boomers dealing with the recent stock market fluctuations”. Phew, sounds like a laugh a minute..…

Most of news comes from wire services but this is extended with user comments and a few blogs and contributed articles.

I reckon it looks pretty good. It is a news site with a particular take on the news (to a Brit it looks the sort of place that any respectable Democrat would be happy to be seen). The question is this: “does it offer me enough value, over and above the main news sites? Do I really want me news to be pre-filtered?

I am not sure. I guess it depends on the quality of the comments and blogs.

This is a news focused site with a sprinkling of networking. It will be interesting to see how it does. Dick Stroud

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