Thursday, September 13, 2007

Green goeth the oldies

Why a toilet paper brand (Velvet) wanted to research the attitudes of Brits towards green issues is beyond me. I guess they had a few quid left in the marketing budget and couldn’t think of anything better to do with it.

It looks like the older you are the more likely you are to have joined the green religion.

Interestingly, if you look at what consumers are actually doing about global warming it is mainly the low inconvenience things like recycling and composting food waste. Not too many people changing their car or holiday arrangements.

What makes the results of this survey so depressing is that 58% of the respondents thought the UK’s recent period of inclement weather resulted from climate change. It just goes to show you how ignorant most consumers are about the science of global warming. Looks like the oldies are as bad as the young. Dick Stroud

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