Friday, September 14, 2007

Marks & Spencer (M&S) launch new TV ad


Marks & Spencer, the UK high street retailer, has just launched its latest television advertising campaign promoting its autumn/winter collection. The same models from the previous campaigns travel on the Orient Express.

The company’s advertising campaign, using the multi-generational models, including Twiggy, has been phenomenally successful. It is a sign of a strong campaign when the company issues ‘teaser’ print ads preparing for the TV launch. I will publish a copy of the ad as soon as I can get my hands on one. M&S won the 2006 Stroud Award for age-neutral advertising -let's see if it can do the same in 2007.

The reaction of the advertising pundits is that it is every bit as good as the previous ads. Dick Stroud

3 comments:

Anonymous said...

I like the NEW SEPT 2007 AD from M&S, And as for the song i just can't stop singing it!!!, Can anyone PLEASE tell me who it is singing it and also the title name.
Thank you.
JOHN.

Dick Stroud said...

Look-a-There, Ain’t She Pretty’ by The Charioteers (1948).

Anonymous said...

Dick, Many many thanks for your reply, I must look it up now on internet.
Again thank you so much.
John, Belfast, Co Antrim.