Friday, September 14, 2007

Marks & Spencer (M&S) launch new TV ad

Marks & Spencer, the UK high street retailer, has just launched its latest television advertising campaign promoting its autumn/winter collection. The same models from the previous campaigns travel on the Orient Express.

The company’s advertising campaign, using the multi-generational models, including Twiggy, has been phenomenally successful. It is a sign of a strong campaign when the company issues ‘teaser’ print ads preparing for the TV launch. I will publish a copy of the ad as soon as I can get my hands on one. M&S won the 2006 Stroud Award for age-neutral advertising -let's see if it can do the same in 2007.

The reaction of the advertising pundits is that it is every bit as good as the previous ads. Dick Stroud


Anonymous said...

I like the NEW SEPT 2007 AD from M&S, And as for the song i just can't stop singing it!!!, Can anyone PLEASE tell me who it is singing it and also the title name.
Thank you.

Dick Stroud said...

Look-a-There, Ain’t She Pretty’ by The Charioteers (1948).

Anonymous said...

Dick, Many many thanks for your reply, I must look it up now on internet.
Again thank you so much.
John, Belfast, Co Antrim.