Saturday, October 06, 2007

Print versus Online – Pay versus Advertising

Back in August I commented about the Deloitte & Touche report call “The State of Media Democracy” and how it didn’t seem to say very much of interest. I have just discovered this chart on eMarketer that quotes data from the report about the choices of different age groups for print, online and paying for content or being forced to watch ads.

For most of the questions there doesn’t appear to be any meaningful difference between the generations. The only distinct trend is the preference for paying for news content rather than watching ads. Amazingly it goes in the opposite direction to what I would have guessed. The older you get the more willing you are to put up with ads. I really do find that hard to believe. Dick Stroud

1 comment:

Martijn said...

I am only 36 so i can't speak from experience but Chuck Nyren, in his book states that the bayboomers absorb the most media (and therefore ads) and develop a refined filter for ads.

It would be interesting to see if the level of annoyance caused by ads drops as people get older.

Maybe interesting:
One of our 50 plus panel members in an interview once said that she was glad that commercial TV has ad breaks as she can't sit through a whole movie without breaks anymore.