Thursday, October 04, 2007

What is it about this music?

The new Dove film ‘Onslaught’ uses the same music as the Peugeot ad for the 1007. Why is this interesting? Well the 1007 was aimed at the older person (older women to be exact) and the Dove ad is another good example of creative that is at the high end of the age-neutral spectrum.

See if you can spot the clip of the L’Oreal ad, the antithesis of Dove. Isn't it odd that media buyers often position L'Oreal and Dove in the same publication, when clearly they are targetted at very different types of people.

In case you are wondering about the music. It is by Simian – La Breeze. Dick Stroud

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