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Thursday, December 27, 2007

ING Direct - good use of Web video




It is great to see a large financial services company start using Web video. ING Direct, one of the world’s largest online banks, uses this video – prominently shown on the home page – to provide customer testimonials. OK, you can argue about the style but I reckon it is pretty good. Notice anything about the age of the ‘customers’? Dick Stroud.

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