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Friday, December 28, 2007

Smart marketing by RIAS

The National Trust and the 50-plus are made for each other. I would think 70%+ of the NT’s membership are in the 50s if not 60s. The percentage is probably higher.

What a good idea by RIAS to team up with the NT and sponsor part of its web site to encourage walking in the English countryside. The micro site is stuffed full of downloadable routes, all containing RIAS branding.
Great idea. Dick Stroud

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