Wednesday, January 02, 2008

Media consumption in the US

Here is an interesting factlet. By 2010, adults 35 and older will spend nearly $3.5 trillion a year. Of that the 45-plus are forecast to spend over $2.6 trillion (Bureau of Labor Statistics and the Wolf Resource Group).

Another factlet. People aged 25 to 54 spend the most time at work or at home on the Internet a week (7.3 hours). That's more than young adults aged 18 to 34 (5.1 hours) or teens 12 to 17 years old (3.4 hours). (Turner Broadcast System chief research officer, Jack Wakshlag, citing Nielsen Media Research data). So much for the young being the “Internet Generation”.

Final factlet. 42% of YouTube users are 35 to 54 years old and that 19% are over 55. The 12-17 year olds make up only 20% of YouTube users.

These an a lot more interesting things about age, technology and media can be found in this article from Broadcasting Newsroom. Dick Stroud

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