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Friday, April 11, 2008

Do you know your demographic targeting from bidding?


Google’s demographic bidding has been in beta testing for months, and was recently released to the world. It is now possible for an advertiser to target by gender and age. There are limitations inherent in demographic targeting mainly that it only applies to sites that collect demographic data on site visitors and report it to Google. So advertisers who target ads to sites like MySpace and Friendster will find the capability very useful; others, not so much.

What will be very interesting to do is compare the price people are willing to pay for consumers of differing ages. When I get the time I will conduct and experiment. Anybody already done this analysis?

These two links (link1 link2) tell you all you need to know about the subject. Dick Stroud

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