Tuesday, April 01, 2008

John Lewis Easter ad campaign

I have a great deal of time for John Lewis. It is a company that really gets it about age neutral marketing. The company’s mainstream advertising and that of its subsidiaries Waitrose and Greenbee is well crafted and designed to appeal to a wide range of ages.

The company has just pre-launched its Easter ad campaign (full marks to the company for using its e-mail lists to ‘sell’ the ads.

What a pity that the ad is so disappointing. Lots of clever stuff that doesn’t amuse intrigue or engage me in the company or its products. Maybe I am being too harsh? Dick Stroud

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