Monday, April 28, 2008

London and England have little in common

Whenever I talk with clients, speak at conferences or teach about 50-plus marketing I always make the point that London is very different to the rest of the UK. People nod in agreement but I always get the feeling that they don’t really understand that when I say ‘different’ I mean ‘different’.

London-centric companies and London-centric people tend to have a very distorted view about the rest of England – let alone the wild and woolly outposts of Wales and Scotland.

I think this video from the BBC does an excellent job of driving home why basing any marketing thinking on London is fine for London but next to useless for anywhere else – other than maybe New York. Dick Stroud

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