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Tuesday, June 10, 2008

Another look at cosmetics advertising




This posting follows on from my recent comments about cosmetics advertising.
What do you think of this ad? Maybe not.

The really interesting thing is the company behind this shopping channel (The Talk Market). It is like an Amazon market place but using video. Funny I should think of Amazon.

According to Business Week the company has just received an equity investment from Amazon. Looks like a smart move by Amazon - wait and see how things develop, if it looks like the user generated video model is successful, then buy the company and incorporate into the Amazon business model. Clever. Dick Stroud

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