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Friday, June 06, 2008

Who readers Boomer mags?


Boom! Magazine (a monthly publication dedicated to the "active lifestyle" of the 45+) has had its circulation audited.


The thing that surprised me was that 46% of the readers did not come from the boomer age group. That raises the question of whether they were older or younger. Since I have no intention of buying the audited report I guess we will never know. Dick Stroud

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